Dior Case Study

Over the Christmas period our client Dior took over Harrods with a festive wonderland and fashion exhibition. The takeover started outside where Dior installed a façade around the storefront and moved inside where a Christmas themed pop-up exhibition showing Dior’s iconic locations and miniature versions of iconic Dior pieces.

Assist provided Dior with a 24-hour presence outside of Harrods to protect the façade and additional officers within the exhibition protecting original Dior pieces and designs. During the operation we provided on average ten officers per shift from mid-November to mid- January.

During the deployment, the exterior team successfully prevented protestors from attaching themselves and damaging the façade and the interior team stopped protestors from gaining access to the exhibition and causing any damage or disturbance.

The exhibition was a great success with both Dior and Harrods extremely happy with the service provided by the Assist team.

Overview of Partnership

Dior Case Study
  • We provide security services to all of Dior’s stores, including their boutique stands within department stores such as Harrods and Selfridges.
  • This service is provided across the UK including sites in London, Bicester Village, Birmingham, and Manchester.
  • The role of the officers is to provide exceptional customer service, ensuring the stores are a safe space for customers and staff and implementing our stock loss reduction plan to minimise any thefts and loss from the store.
  • We provide additional officers for red carpet events and fashion shows.