ASG Protect Sponsors TiNYg Counter Terror Forum

Terrorism remains an ever-present threat, with the UK’s counter-terror chief warning of an “unprecedented” rise, with escalating conflicts in Gaza, Ukraine and other regions.


Assistant Commissioner Matt Jukes cautioned that Britain faces “the most acute period since the Cold War”, making events like the TINYg Forum on counter-terrorism critically important for collective understanding and preparation. The Forum was at Barings, 20 Old Bailey, London EC4M 7BF on Monday 5th February 2024.


ASG Protect, a division of Assist Security Group (ASG), supported this event as a key sponsor, which featured leading professionals discussing real-time security challenges. Speakers lending their expertise included former Metropolitan Police Assistant Commissioner Neil Basu, Royal Household Deputy Director of Security Liaison Fay Tennet, and British Transport Police Deputy Chief Constable Alistair Sutherland.


The high-level forum reviewed terrorism’s rapidly changing landscape and how defensive capabilities can and must evolve to match the threat in the UK. This aligns closely with ASG’s mission to take a strategic, risk-based approach to helping organisations proactively manage security threats. 


“True security stems from within an organisation,” said Troy Hewitt, ASG’s CEO. “We equip clients to independently own and manage risks in a self-sufficient manner. When new challenges emerge, clients return to us as trusted, long-term partners.”


360-Degree Perspective


ASG Protect provides fully integrated solutions spanning physical, brand, and information security priorities. 


“We meticulously take a 360-degree view of risk, covering all possible angles,” explained Jonathan Thomas of ASG Protect. “Customised systems then seamlessly blend immersive training, smart technology and actionable intelligence to deliver practical, self-sufficient risk management.”


Core to ASG Protect’s adaptive methodology is regularly revisiting security measures through ongoing reviews, upgrading training and technology, and optimising to achieve total client self-sufficiency. 


Some security firms sell inappropriate products with inadequate servicing, Thomas warns, often inadvertently increasing client risk. ASG Protect’s customisable solutions and emphasis on sustained partnerships prevent these pitfalls.


Enterprise Security Risk Management   


Using proven Enterprise Security Risk Management (ESRM) principles, ASG Protect ensures security-business alignment through cross-department partnerships. “We recognise security responsibilities are shared, with business leaders holding final accountability,” Thomas said. “Our role is managing vulnerabilities to support clients’ risk decisions.”


This enterprise-wide perspective ties security directly to overarching business goals. ASG Protect also provides continuous Assess-Mitigate-Monitor services so security processes stay aligned with shifting threats.


Owning the Risk


From reception staff guarding against intrusion, through to intelligence analysts detecting early warning signs of a threat, organisation-wide participation enables optimum security protection. 


ASG’s immersive training empowers employees at all levels to contribute. “Risk ownership ensures resilience,” Hewitt explained. “By embedding regular reviews and upgrading staff capabilities, we enable clients to achieve total self-sufficiency.”


Facing terrorism and tightened global tensions demands collaboration. Through timely events like February’s TINYg forum, collective understanding is deepened on managing risk. With partners like ASG helping clients integrate physical, digital and human security factors, organisations can confidently identify and control threats.  


Contact ASG Protect for information or join us for a Coffee & Catch-Up – an opportunity to speak with one of our risk advisory experts in confidence. Act now to gain actionable insights that enable you to protect your people, assets, brand and profits. Visit or call +44 7889 677 729.

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