Ethical Guidelines

At ASG, ethics are at the core of everything we do.

We understand that our clients trust us with sensitive information and rely on our integrity. This page outlines our unwavering commitment to ethical practices in all aspects of our work.

Our Ethical Principles

• Legality: We operate strictly within the bounds of the law in all jurisdictions where we work.
• Integrity: We maintain the highest standards of professional integrity in all our dealings.
• Respect for Rights: We respect and uphold fundamental human rights, including the right to privacy and freedom of expression.
• Transparency: We are open about our methods and practices, within the bounds of client confidentiality.
• Accountability: We take responsibility for our actions and decisions.

The Nature of Our Work

Our primary goal is to help organisations understand potential risks and prepare appropriate responses. This involves:

• Analysing publicly available information and trends
• Assessing potential risks from various sources, including activist groups and protest movements
• Providing actionable intelligence to inform client decision-making

We do not seek to influence events but rather to inform and prepare our clients. Our role is to provide accurate, contextual information that enables our clients to make informed decisions.

Ethical Information Gathering

We are committed to ethical information gathering practices:

• We rely primarily on open-source intelligence (OSINT) techniques
• We respect individual privacy and do not collect or store personal data unnecessarily
• We verify information from multiple sources to ensure accuracy

Respecting Civil Liberties

We firmly believe in the importance of civil liberties and the right to lawful protest. Our practices reflect this belief:

• We do not engage in or endorse any activities that infringe upon the right to lawful protest or free speech
• Our reports focus on potential risks and do not make judgements about the validity of protest causes
• We advise clients on how to respond to protests in a manner that respects protesters’ rights

Protecting Client Confidentiality

While we are committed to transparency, we also have a duty to protect our clients’ confidentiality:

• We maintain strict confidentiality regarding our clients and the work we do for them
• We have robust data protection measures in place to safeguard client information
• We only share client information with explicit permission or when legally required to do so

Ongoing Ethical Review

We recognise that ethical considerations in our field are complex and ever-evolving. To ensure we maintain the highest ethical standards:

• We have an internal ethics committee that regularly reviews our practices
• We engage with external ethics experts for independent assessments
• We provide ongoing ethics training for all our staff
• We encourage our employees to raise any ethical concerns without fear of reprisal

Our Broader Mission

While our work often focuses on risk assessment and security, this represents only part of our overall mission. ASG Pivotal is committed to promoting safety and security in a responsible manner across various sectors. We believe that true security can only be achieved when it is balanced with respect for civil liberties and human rights.

Commitment to Dialogue

We remain committed to transparency and professional integrity. We welcome open dialogue about the important balance between security needs and civil liberties in our society. If you have any questions or concerns about our ethical practices, we encourage you to contact us.